As the saying goes, you can’t build a house without a strong foundation. The same holds for digital agencies. It’s impossible to establish a successful agency without identifying the right team structure for you, which will grow with your business.
There are many types of agency structures. In my opinion and experience, the most effective is a structure with a focus on specific services. But building a powerful marketing team is not just about putting together a group of employees that have the skills to get the job done. Much depends on where your agency is now. You may just launch a business or work with clients steadily already, and the team structure will be significantly different in each case. This article will help you make the most of your limited resources and choose the best team structure to start a digital marketing agency.
To discover the importance of team structure, let’s talk about the essential things for every digital agency. When you set out to start this type of business, it’s crucial that you:
How can this be achieved? An essential part of any organization’s success is its team. The right people can produce excellent results for your company. So, the key is to have a team structure in which all the members:
How the team is organized directly impacts how the whole business operates. A set digital agency hierarchy and methodical approach to tasks can lead to higher quality output. That’s why a well-structured team helps to stay ahead of the competition.
One of the key areas of work is the delivery of services. To provide each service, you should hire:
It’s effective to create several such teams in a department. It provides flexibility. In addition, managing up to 5 people is most effective. By the way, there is a fascinating thing in agencies: such teams are often called by the names of writers or artists.
But let’s take a closer look at the roles and responsibilities in the team. There are four main components to a successful digital marketing agency: production, sales, customer success, and administration. Here are the types of employees you need to hire and what each of them will do for your business.
Marketing is a wide field that encompasses many niche activities. For example, now in digital marketing, the most demanded services for different business areas are:
To start a digital marketing agency, you need at least one employee or freelancer for each area. When setting up a business, collaborating with multiple professionals can be too costly. To get started:
According to your agency needs, you may need some services occasionally, not always. In this case, it’s advisable to order the services of freelancers. And it’s a good idea to use networking. Thus, you’ll have many good specialists by your side.
A proper digital marketing company structure includes team members dedicated to selling services to customers. If you don’t formalize this aspect of business, you will leave the client as the primary decision-maker when choosing a digital marketing agency. The number of employees of this department depends on the workload, the overall volume of services, and the need for communication with clients. When starting, it’s enough to hire:
Customer relationships are critical to any successful digital marketing agency. So, another employee you have to hire is a CSM (Customer Success Manager). It’s a person who will work for clients’ satisfaction during the entire period in which you offer services.
Don’t forget that we help our clients, not just sell services. Every person who works with customers should be able to answer questions about products and pricing. Also, they should take a profile course to deliver the service on the primary level. You have to direct efforts toward improving customer retention and enhancing overall reputation among potential clients.
No matter if your business is small or large, you need to do paperwork. There are many critical administrative tasks related to contracts, paying salaries and taxes, hiring new employees, etc. As the owner, you should be engaged in the management. So the best decision is to hire specialists for these tasks. The most crucial areas are:
You can hire employees to staff or use the services of freelancers or other agencies. In any case, you will need an accountant, lawyer, HR, and other people to take on these responsibilities.
You know what services your agency will offer and what specialists are needed. Let’s talk about the practical side. How to structure a digital marketing team? Here are some valuable tips.
In a nutshell, when it comes to digital agency organizational structure, there is no one size fits all. The type of services your agency offers and your resources will play a factor in the structure you choose. Forming a team involves much effort, but the long-term returns are going to be incredible.
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